Typesetting with Amazon search results

The image above comes from amaztype, a very cool application of Amazon Web Services. You give it a subject or an author, and it makes the actual search term out of the search results. So I searched for "creativity," and the app literally spells out that word with the books it finds about creativity. The visual effect is quite nifty, but it's functional, too -- you can zoom in and actually look at the results (and buy them from Amazon, should you wish). Kind of trippy, actually.